ASSOCIATION OF WILDLIFE CONSERVANCIES RANGERS IN KENYA (AWCRK)
CONSULTANCY TO REDESIGN THE AWCRK WEBSITE
TERMS OF REFERENCE (T.O.R)
1. GENERAL INFORMATION
ITEM DESCRIPTION
Organization: Association of Wildlife Conservancies Rangers in Kenya
Work Description: Website redesign, content development/placement, digital visibility strengthening, social media integration, donation functionality and website administrator training
Post Title: Website Development Consultant
Duration: One Month
Reporting To: AWCRK Secretariat and KWCA Communications Support Team
ASSIGNMENT OVERVIEW
AWCRK seeks the services of a qualified website and digital communications consultant to strengthen its online visibility and communication systems. The assignment will focus on redesigning the existing website https://conservancyrangers.co.ke/ , developing new content and functionality, integrating social media platforms, establishing a donation mechanism to support in fundraising, improving communication of AWCRK programmes and achievements, and building the capacity of designated staff to independently manage and update the website. The assignment will be undertaken in close coordination with AWCRK secretariat and with support from the Kenya Wildlife Conservancies Association (KWCA) communication department, particularly in areas relating to technical guidance, conservation-sector communication, content visibility and institutional alignment.
2. INTRODUCTION AND BACKGROUND
The Association of Wildlife Conservancies Rangers in Kenya (AWCRK) is a national unifying organization representing and advocating for wildlife conservancy rangers in Kenya both from community and private conservancies. Established in 2018, AWCRK has grown into a national platform representing more than 4,200 rangers across 12 KWCA conservation landscapes. The organization works to strengthen ranger welfare, professional rangers’ workforce, promote leadership, human rights, safeguarding, advocacy and recognition of the critical role played by rangers in wildlife conservation and community engagement.
AWCRK works with conservancies, ranger teams, government institutions like Kenya Wildlife Service, National Policies Service, Kenya National Commission on Human Right (KNCHR), Conservation Organizations and development partners, including the Kenya Wildlife Conservancies Association (KWCA) and other key stakeholders. The organization’s growing membership and expanding partnerships require a strong communication platform capable of effectively documenting and communicating its work at national and international levels. Communication is particularly important for AWCRK because rangers are at the frontline of conservation, yet their experiences,
achievements, challenges and contribution to conservation are not always sufficiently documented or communicated. A strong digital platform will therefore enable AWCRK to showcase ranger stories, communicate organizational achievements, promote women ranger’s workforce, share policy and advocacy messages, attract new members, strengthen partnerships, increase visibility to the donor world and communicate opportunities to its members and stakeholders. The website will also provide an important platform for communicating AWCRK’s work across the 12 KWCA landscapes, highlighting the diversity of ranger experiences and demonstrating the contribution of conservancy rangers to wildlife protection, community engagement, human-wildlife coexistence and conservation efforts.
The assignment is therefore intended to strengthen AWCRK’s institutional communication and visibility while complementing the broader communication and conservation efforts of KWCA and its member conservancies. Through improved coordination and content sharing, AWCRK will be better positioned to communicate the
contribution of rangers within Kenya’s wider conservancy movement.
3. OBJECTIVES
I) Overall Objective
The overall objective of this TOR is to engage a qualified consultant to redesign the AWCRK website to provide a professional, accessible, interactive and sustainable platform for communication, membership engagement, advocacy, visibility, fundraising and stakeholder engagement.
The website should strengthen the organization’s visibility, improves communication with its 4,200+ members across 12 KWCA landscapes, increases stakeholder engagement, promotes the contribution of women conservancy rangers, supports membership growth, enhances advocacy and provides a credible platform for partnerships and resource mobilization. The website should ultimately position AWCRK as a professional national voice for conservancy rangers and a credible partner within Kenya’s wider wildlife conservancy and conservation sector.
II) Objectives
The consultancy will specifically aim to:
b) Review the existing website content and identify areas for improvement.
c) Define the core content and identify the key gaps.
d) Develop a content plan, outlining the necessary pages, hierarchy, and user journey.
e) Create a wireframe or content layout blueprint to guide the design phase.
f) Design of custom theme that aligns with AWCRK brand.
g) Design intuitive navigation and layout for an optimal user experience.
h) Integrate key functionalities (e.g., forms, contact pages, resource library, social media links).
i) Establish a visible and functional Donate/Support AWCRK button to support resource mobilization.
j) Improve the website’s mobile responsiveness, accessibility, basic Search Engine Optimization (SEO), security and performance.
k) Train designated AWCRK/KWCA staff on how to edit and update content, best practices for maintaining website performance and security, guidance on adding new pages, blog posts, or media and troubleshooting common issues and where to find support.
4. SCOPE OF WORK
The consultant will undertake a comprehensive redesign the existing AWCRK website, beginning with an assessment of its current structure, content, navigation, visual presentation, functionality, responsiveness and technical performance. Based on the assessment, the consultant will redesign/improve the website to provide a modern, professional and user-friendly interface that reflects AWCRK’s identity and its role as a national voice for conservancy rangers and in line with AWCRK branding guidelines.
A major component will be the refresh of the homepage, using AWCRK-approved text, photographs and organizational messages. The homepage will clearly communicate AWCRK’s mandate, key areas of work, achievements and impact, while providing clear links to membership, news, women rangers, programmes, resources, social media and the donation function. The consultant will develop a dedicated Women Conservancy Rangers page to highlight the contribution, experiences, leadership and priorities of female rangers. The section should provide space for ranger profiles, stories, photographs, training and professional development information, welfare issues, advocacy priorities and relevant activities. It should be designed so that AWCRK can continue adding new stories and information after the assignment.
A comprehensive Membership Page will also be developed. This page will provide information on who can become a member, membership categories, benefits, requirements, fees, application procedures and relevant forms. Where technically feasible, an online membership expression-of-interest or application form should be incorporated to make membership engagement easier. The consultant will create a dynamic News and Updates section through which AWCRK can regularly publish organizational news, ranger achievements, training opportunities, events, partnerships, policy developments, advocacy messages and programme updates. The existing or new Blog function will also be strengthened to provide space for longer ranger stories, conservation perspectives, opinion articles, human rights and safeguarding content, women ranger stories and other communication materials.
The assignment will include social media integration, linking the website with AWCRK’s official Facebook, X/Twitter, Instagram, LinkedIn and YouTube platforms, where applicable. Social sharing functionality should also enable visitors to share AWCRK articles and news across social media platforms.
The consultant will establish a prominent Donate/Support AWCRK button and work with AWCRK to integrate an appropriate donation mechanism based on the organization’s approved financial and banking arrangements. The donation function should be simple, secure and user-friendly and should provide clear information on how contributions support AWCRK’s work. The consultant will further undertake basic search engine optimization, website security, backup review, analytics configuration and mobile responsiveness improvements. The website should be functional across computers, tablets and mobile devices and should allow AWCRK staff to manage routine content without requiring continuous external technical assistance.
An essential component of the assignment will be capacity building for the AWCRK website administrator. The consultant will provide practical training on creating and editing pages, publishing news and blogs, uploading photographs and documents, updating the homepage, managing the Women Rangers and Membership pages, maintaining social media links, managing basic website functions, monitoring analytics and undertaking basic website maintenance and security procedures.
The consultant will work closely with the AWCRK Secretariat and designated communication personnel throughout the two-month assignment. Where relevant, coordination and technical support may be undertaken with KWCA to ensure consistency with broader conservancy communication and visibility efforts.
5. EXPECTED OUTPUTS/DELIVERABLES
At the completion of the assignment, the following outputs are expected;
I. Redesigned and Updated AWCRK Website: A modern, professional, mobile-responsive and userfriendly website reflecting AWCRK’s institutional identity, mandate and conservation work.
II. Refreshed Homepage: A visually engaging homepage incorporating approved AWCRK content, photographs, key messages, impact areas and clear calls to action.
III. Membership Page: A comprehensive membership section explaining membership categories, benefits, requirements, fees and application procedures, including an online application/interest form where feasible.
IV. Women Conservancy Rangers Page: A dedicated and editable webpage showcasing women rangers, their leadership, experiences, achievements, welfare priorities and advocacy work
V. News and Blog Platform: A functional and easily managed news and blog section for publishing AWCRK stories, announcements, ranger achievements, policy updates, events and conservation content.
VI. Social Media Integration: Functional links and sharing mechanisms connecting the website to AWCRK’s official social media platforms.
VII. Donate/Support AWCRK Function: A prominent and functional donation button and agreed donation mechanism to support AWCRK’s resource mobilization efforts.
VIII. Website Content and Resource Updates: Relevant AWCRK publications, policies, photographs, programme information, news and other approved materials uploaded and appropriately organized
IX. Website Administration Training: Designated AWCRK/KWCA staff trained practically on website administration, content updates, news/blog publishing, media management, social media integration, basic security and analytics.
X. Website Administration Guide: A simple user manual providing step-by-step guidance for routine website updates and administration.
XI. Technical and Digital Improvements: Basic SEO, analytics, security, backup and mobile responsiveness reviewed and improved.
XII. Final Handover and Support: Complete administrative handover of the website, including relevant access credentials and documentation, together with agreed post-development technical support.
Overall Deliverable
A professionally redesigned AWCRK website which is well-planned, user-friendly, and sustainable for the team in
the long term.
Required qualifications and skills
The consultant should meet the following qualifications
• Education: Degree in website development or a related field.
• Experience: Minimum of 5 to 10 years of professional experience in website
development
Submission of Proposal
The proposal should demonstrate sound knowledge, technical skills and capacity as required by
the assignment and understanding of the requisite tasks set forth in the scope of work.
Eligible companies/individuals should submit the following;
1. Technical and financial proposal
2. Samples of previous similar website development assignments
The proposals should be emailed to [email protected] indicating clearly on the
email header the title of the consultancy by Friday 30th October 2026
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