Development of Resource Mobilisation Strategy

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The Kenya Wildlife Conservancies Association (KWCA) is a national landowner led membership organisation, established in 2013 to serve the collective interests of over 160 community and private conservancies. KWCA works to create an enabling environment for conservancies to thrive by advocating for the right policies, laws and incentives and supporting them through information sharing, and capacity building. KWCA recognises that conservancies represent a strong mechanism to promote wildlife stewardship and custodianship by local communities and landowners that share land with wildlife.


In the last eight years, KWCA has grown from a relatively nascent organisation to a more effective and established organisation that now plays a critical national leadership role in the country’s conservation, environment and natural resources sector. In addition, KWCA has evolved into a respected and trusted authority in community conservation locally and globally as is evidenced by its growth in membership and strategic partnerships.


The national mandate and the challenges faced by the conservancy network requires a robust and well funded KWCA. KWCA strategic plan outlines an ambitious journey to increase the area under conservancies from the current 11% to 20% by 2030 and strengthen existing conservancies through an enabling policy environment, networking and sharing of best practices. To achieve this, a strong resource base is necessary to support KWCA programmes and core costs.


In order to ensure the long term existence of the organisation, KWCA needs flexible and adequate operations and program funding beyond its current funding sources. Adequate funding is needed to increase KWCA’s human resource capacity, implement ongoing and new programmes, serve its growing membership and be responsive to future opportunities.  To achieve this a comprehensive resource mobilisation strategy that takes into account current fundraising needs, the global donor landscape, emerging funding opportunities and partnerships to diversify KWCA funding base.


Objective of the assignment


The objective of the consultancy is to develop a resource mobilisation strategy that clearly outlines the approach for soliciting, managing, reporting and monitoring resources to order to broaden resource channels and mobilise and effectively utilise resources to ensure the stability of the organisation.


Specific tasks

  • Inception meeting with KWCA management to get a clear understanding of KWCA’s mission, vision and goals
  • Review KWCA’s current strategic plan, work plan, fundraising plan, project proposals, knowledge management products and funding model to better understand the organisational funding status and gaps.
  • Identify factors that position KWCA to attract a variety of resources needed to support its programs, operations and networking activities.
  • Conduct a comprehensive analysis of potential donors based on geographic interest and thematic funding and assess the feasibility of securing multi-year and thematic funding.
  • Map donors’ strategic areas of interest and explore opportunities for partnerships from emerging donors working in low- and middle-income countries and private sector
  • Recommend strategies to engage new donors (traditional and non-traditional), maintain existing strategic partnerships and grow its funding portfolio.
  • Recommend guiding principles, fundraising targets, objectives and strategies to attract a variety of support from bilateral, private sector, public funding,



  • A comprehensive resource mobilisation strategy.
  • An annex of priority strategic partners aligned with KWCA’s mission.
  • A fundraising deck


Required qualifications and skills

  • Advanced university degree in Social Sciences, Development, Planning, Business Administration, Communication, or a related
  • At least five years of experience in the conservation and development sector.
  • Proven experience and success in developing business models and mobilising funds for civil society and non-governmental
  • Excellent knowledge of key donors focused on Low Middle-Income Countries
  • Strong analytical, strategic thinking and planning skills and ability to work under tight deadlines.


Submission of Proposal

The proposal should demonstrate sound knowledge, technical skills and capacity as required by the nature of work of the assignment and understanding of the requisite tasks set forth in the scope of work.


Eligible consultants should submit the following;


  1. Technical and financial proposals
  2. Date and activity schedule
  3. CV of designated personnel
  4. Minimum of 2 recommendations from previous assignments


The proposals should be emailed to [email protected] indicating clearly on the email header the title of the consultancy by Monday 21st March, 2022


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