Consultancy to Develop KWCA Youth Engagement Strategy

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Consultancy to Develop KWCA Youth Engagement Strategy

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Kenya Wildlife Conservancies Association (KWCA) is the national representative body and voice for community and private wildlife conservancies in Kenya. As an umbrella body, KWCA’s role is to help catalyse the conservancy movement by connecting, informing, convening and representing private and community landowners and other key stakeholders in a shared effort to make wildlife conservancies thrive in Kenya. KWCA supports these conservancies through regional associations as umbrella organisations at an ecosystem level through which conservancies can have a voice, collaborate, share insights and best practices, integrate development planning and manage conservancies at a large scale.


The Wildlife Conservancy movement, as it interacts with community-based conservation approaches, aims to benefit local people as well as to achieve conservation goals. However, the approaches are sometimes criticised for failing to recognise differences in the experiences, preferences and motivations of participating individuals. More recent work, attempts to disaggregate actors in conservancy landscapes, differentiating between men, women and youth conservancy members and non-members.


Unlike with Kenyan youth in general, we’ve seen less agency and optimism among young people in conservancies, and more reliance on external resources and forces to assist them in improving their livelihoods, including the government and development stakeholders. This partially has to do with the restrictive conditions of conservancies and their remote locations, because not all micro businesses operating outside conservancies can be created inside them; in addition, the lack of exposure makes it difficult for young people to find innovative perspectives on the work that can be done in any of the three value-chains in conservancy areas: tourism, livestock-keeping, and conservation. Therefore, this group of Kenyan youth need more consideration than any other youth segment in Kenya. It is important to realise that not all young people born in conservancy areas will be able to thrive in those areas, some of them will have to leave their home areas and settle in other areas, whilst remaining contributing, albeit distant, members of conservancy communities.


Through a detailed study in some of our member conservancies, USAID developed recommendations specifically for young people, designed to better understand conservancy youth views on their own needs and vulnerabilities.  This provided KWCA and other partners with complex, multilayered concept of vulnerability as perceived by young Kenyans together with information, analysis, and recommendations on improving opportunities for youth in landscapes where conservancies operate.


These recommendations coupled with insights from KWCA’s internal assessments, included increasing the range of options for individuals and communities to navigate the difficulties of a variable environment and changing culture and economy. Following this advice, organisations which want to support Kenya’s conservancies should create a range or platform of options consisting of tools and the capital instruments which conservancies, their management and inhabitants can select from according to their need.


KWCA recognises the importance of youth engagement in the sustainability of conservancies hence seeks to support conservancy youth in development of skills, meaningful networks and a supportive environment. In this regard, KWCA seeks to recruit a consultant to develop a Youth Engagement Strategy to involve the youth in conservancy decision making and its programs through the following interventions;


  • Integrate and mainstream youth experiences and ideas into KWCA programmes
  • Inspire youth and build capacity to participate in conservancy decision making and conservancy programmes
  • Amplify the voice of youth in conservancies to participate and influence national and county policies relevant to conservancies
  • Strengthen conservancy leadership and governance structures to involve youth and address their plights in conservancies
  • Build youth capacity and skills in conservancy nature-based enterprises
  • Inspire a movement of youth to be empathetic towards community led conservation
  • to improve narrative of conservancies
  • Engage in partnerships with youth groups, clubs, networks and alliances to create awareness on conservancies


Scope of work


Objective of the assignment

  • To develop KWCA youth engagement strategy and action plan outlining strategic objectives, and key strategic interventions for engaging youth in conservancies.


The consultant will undertake the following specific activities;

  • Hold an inception meeting with KWCA team to get a clear understanding of KWCA’s mission, vision and goals for youth engagement.
  • Review existing literature on youth engagement in conservation and conservancies including USAID youth in conservancies report and KWCA’s youth activity reports and videos to better understand the status of youth and gaps
  • Carry out a comprehensive analysis of existing youth engagement strategies developed by KWCA regional associations, conservancies and conservation NGOs and align to KWCA objectives.
  • Carry key informant interviews
  • Design a youth engagement strategy to guide KWCA in engaging young people in conservancies
  • Develop a one-year action plan to implement the youth engagement strategy.


Qualification and Experience

  1. A university degree in social sciences, community development, environment conservation, governance or a related field
  2. Proven experience working on youth projects and developing youth engagement strategies for non-governmental organisations.
  3. At least five years’ experience in development and conservation sector
  4. Excellent knowledge on youth development issues in Africa
  5. Strong analytical, strategic thinking and planning skills and ability to work under tight deadlines.
  6. Excellent communication skills



  1. Inception report and work plan describing proposed activities and timelines for carrying out the assignment
  2. Presentation of the draft youth engagement strategy to KWCA for review
  3. Final youth engagement strategy and action plan

Submission of Expression of interest

The proposal should demonstrate sound knowledge, technical skills and capacity as required by the nature of work and understanding of the requisite tasks set forth in the scope of work.

Interested candidates should submit the following;

  1. Technical and financial proposal
  2. Workplan
  3. Curriculum vitae of the consultant (s)
  4. Minimum of two recommendations from previous assignments


The proposals should be emailed to [email protected] indicating clearly on the email header the title of the consultancy by Friday 8th July, 2022.


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